To build brand awareness of VistaPrint’s diverse holiday gift offerings, we crafted a bold pop up that captured the audience’s attention and took them through a shoppable experience to find custom holiday gift ideas.

Attendees were able to get their photo taken on a holiday card template created by VistaPrint and then scan QR codes in the living room experience so then they can customize a product right on the spot.

The pop up had a 8% conversion rate of new account sign ups.

RESPONSIBLE FOR:

• Partnership Management

• Pop up Strategy / Vision

• Creative Oversight

• Project Management

• Execution