KIM TRIEU
An Asian American. A baker. A friend group’s event planner. A flower lover. A claw machine addict. A Buffalonian. A traveler.
A person who’s purpose is to bring humans together to share an experience.
KIM TRIEU
(but professional)
Kim is a marketer with 6+ years of experience with experiential strategy, event production, brand partnerships, and community marketing. She started her career in events at a small travel company and then grew to work at companies such as VMLY&R Commerce, VistaPrint, and Expedia Group.
She’s a sole believer that experiential marketing is the authentic way to connect humans to a brand. Kim possesses the combo of creativity and being data driven which enables her to ideate and execute experiences that truly connects to the audience and translates to brand loyalists.
SUPERPOWERS
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Crafting a compelling experiential marketing strategy involves understanding your audience intimately, aligning your brand's values, and using immersive techniques like technology, events, and sensory elements. I can craft strategy that creates memorable, loyalty-building experiences that transcend traditional marketing approaches.
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From strategy to execution, I’m able to create seamless and impactful experiences. It involves strategic planning, venue selection, logistics management, design and décor, entertainment, audiovisual setups, and catering. The goal is to craft a cohesive and engaging environment that captivates attendees, aligns with the event's purpose, and leaves a lasting impression.
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With an eye for aligning synergistic brands, I excel at identifying opportunities that drive mutual growth. My strategic approach involves thorough research to pinpoint partners that share values and target audiences, ensuring an authentic collaboration. Drawing upon a creative mindset, I develop innovative ideas that showcase the unique strengths of each brand, resulting in a compelling relationship.
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With a passion for building authentic connections, I initiate and nurture relationships to create a sense of belonging among community members. Whether it's crafting social media campaigns, organizing events, or moderating discussions, I am dedicated to cultivating vibrant communities that not only amplify brand presence but also create lasting relationships between brands and their loyalists.